Putting the Sir in Williamsburg

After eight grand collections designed at her namesake boutique on Brooklyn’s Atlantic Avenue, Sir designer Joanna Baum has opened her third shop in New York. Sir is located in the heart of Williamsburg at 129 Bedford Avenue and is the  designer’s latest exciting venture.

With Kirsten Dunst, Kate Hudson, Kiera Knightley, and Michelle Williams as regular clientele of Sir, the opening of a Williamsburg boutique near Bedford Avenue promises to enhance the cool. Since the beginning, Sir had gained a glamorous following through word of mouth and a simple retail model alone.

The new boutique will exclusively carry Ms. Joanna’s creations while serving a tightly curated showcase for her constant evolving collection of favorite designers. “I like to whip the sewing machine out in the shop, and let people watch if they are around as I stitch things into shape,” explains Joanna. “It’s something I did in my Brooklyn store originally that I also want to try when time permits.”


Sir’s specialty are its bias-cut silk pieces creating a great fit and a “well-loved feel.” She honed her skills at the world-renowned Rhode Island School of Design. Experimenting with different techniques, she washes her silks by hand (consisting of both chiffon and charmeuse) to give the luxurious pieces a “pretty, but roughed-up look.”



Featured at all Sir locations are this season’s fall dresses, artisian jackets, and an assortment of one-of-a-kind hand-dye Sir signature silk and jersey dresses that are perfect for taking you from the office to a night out in Manhattan.


129 Bedford Avenue

Brooklyn, NY 11211

Tel: 718-384-0700

Email: sirbrooklyn@hotmail.com

Hours: Tu-Sa 1-7:30pm, Su 1-7pm, Mon Closed

all photos courtesy of CoolHunt Inc.


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