Ralph Lauren’s lavish new three-level hôtel particulier on Avenue Montaigne is so Parisian chic it is easy to forget the American brand’s casual heritage. With almost 6,500 square feet, this is the largest Ralph Lauren store in the world devoted exclusively to women’s wear and the first opening in Paris since Ralph Lauren set up shop on the Place de la Madeleine in 1986.
“Paris has long inspired me for its timeless beauty and rich history. Avenue Montaigne is one of the world’s great shopping streets and the perfect location to showcase our women’s collection,” says Ralph Lauren. The mannequin in the window dressed in sleek black leggings, a soigné blanket plaid blouson and beret pierced with a dramatically long feather are trademark pieces of the store.
The 18th-century building was once the home and atelier of the 1920s couturier Madeleine Vionnet. The design team worked extensively with local artisans for the French limestone floor studded with cabochons, molded plaster detailing, and a sweeping staircase. Original art and crystal chandeliers greet you at the entrance and reinforce the Parisian home feeling.
The store’s ground floor is devoted to accessories, including the “Ricky” bag, which is offered exclusively to order here in 15 shades of crocodile, and the second floor is a showcase for collection pieces including an opulent evening-wear salon.
52 Avenue Montaigne