Pretty in Pucci

I am a big fan of photographer Juergen Teller, who is most notorious for his off-kilter and over-exposed flash photographs in Marc Jacob’s campaigns. This time Mariacarla Boscono is the itgirl for Emilio Pucci’s Fall 2008 ad campaign. And she’s perfect. The Italian model, known for her mod, swanky style, was the right choice for the label’s latest campaign, replacing Malgosia Bela in S/S 08. I’m thinking Pucci’s psychedelic prints are pulled off better by Mariacarlo. Her hair is a rich, luscious chocolate, her skin is rightly porcelain. And she’s not lost in those crazy-color extravagant maxi dresses, fur, head scarves–no dread of suffocation here! Her bouncy hair adds to the sense and style. A large cobalt bag with shimmery plum python and cube gladiator heels spells fun. And the backdrop is dramatic, fittingly Pucci, the marble, the statues, the piano–did I mention Pucci is Italian?

P.S. Psss…Pucci is currently looking at their design assistants to become the new Creative Director as Matthew Williamson has resigned to focus on his namesake business. I want to design for Pucci!


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