After eight grand collections designed at her namesake boutique on Brooklyn’s Atlantic Avenue, Sir designer Joanna Baum has opened her third shop in New York. Sir is located in the heart of Williamsburg at 129 Bedford Avenue and is the designer’s latest exciting venture.
With Kirsten Dunst, Kate Hudson, Kiera Knightley, and Michelle Williams as regular clientele of Sir, the opening of a Williamsburg boutique near Bedford Avenue promises to enhance the cool. Since the beginning, Sir had gained a glamorous following through word of mouth and a simple retail model alone.